DreamWorks Animation has moved back the release date for ‘Mr. Peabody & Sherman’ from November 2013 to March 7, 2014. Considering the unfortunate hit the company took from ‘Rise of the Guardians,’ which is really such a shame (I loved that movie), it seems that DWA has had to reassess their lineup and make a few changes.
Originally scheduled for a Nov. 1 opening, the Twentieth Century Fox-distributed animated film will take over the March slot previously held by Me & My Shadow, which will now return to development.
Mr. Peabody & Sherman follows Mr. Peabody, a talking dog who is the smartest being in the world, and his “pet” boy Sherman. Ty Burrell leads the voice cast, which includes Stephen Colbert, Leslie Mann, Max Charles, Ariel Winter, Allison Janney and Mel Brooks.
“Our distributor, who has had great success in March with their Ice Age franchise, has recommended we move Mr. Peabody & Sherman to the spring of 2014, which we totally agree is a much more advantageous release window,” said Anne Globe, chief marketing officer of DreamWorks Animation. “Mr. Peabody & Sherman is now the first of our three-picture lineup for next year.”
“We believe the best strategy for DreamWorks Animation in the long run is to ensure that every one of our films has an optimal release date with the biggest opportunity to succeed at the box office,” added Jeffrey Katzenberg, CEO of DreamWorks Animation. “The move of Mr. Peabody & Sherman means that we will now release two films in 2013, and we are adjusting our operating infrastructure costs accordingly.”
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